THE BETTE DAVIS COLLECTION

The Bette Davis collection is a project proposal I created for a cosmetics company based on the works of the legendary actress. The concept of the collection was to take titles from her Oscar winning and nominated movies, and apply them to cosmetics products, while using the tag line from the classic movie posters to help promote the products. This line is targeted at girls who are a little edgy and rebellious, and unafraid to question the status quo.

This project required the creation of a typographic logo, several iconic label designs, and the conversion to easy packaging solutions.